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Project Overview
부산 영도의 끄트머리에 위치한 작은 항구 '하리항'에 위치한 '시타딘 커넥트 호텔'의 프라이빗 풀 & 바 공간은 홍콩의 야경과 비교할 만큼 멋진 야경을 볼 수 있으며 홍콩식 타파스 요리를 술과 함께 곁들여 즐길 수 있는 서비스를 제공하는 곳입니다.
피스앤플렌티에서는 홍콩과 비슷한 야경, 붉은 조명과 거울이 많은 공간의 특징을 이 곳을 방문하게 될 타겟의 특징과 함께 분석하여 브랜드 스토리와 네이밍, 로고 디자인 및 어플리케이션 작업까지 전개했습니다.
Located at the end of Yeongdo, Busan, the private pool & bar space of the Citadine Connect Hotel, located in the small port of Hari Port, offers a night view that is as wonderful as Hong Kong's night view and offers a service to enjoy Hong Kong-style tapas dishes with alcohol.
We analyzed the characteristics of Hong Kong's night view, red lighting and mirror-laden space, along with the characteristics of the target who will visit this place, and developed brand stories, naming, logo design, and application work.
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![](https://cdn.myportfolio.com/702be739-5925-4bf2-9e56-9f4c85aee9ad/54cd0fe7-54c5-4b9d-9cea-a084298bcdc1_rw_1920.jpg?h=b4fcd78a794b423b2b6bdd611b747a29)
![](https://cdn.myportfolio.com/702be739-5925-4bf2-9e56-9f4c85aee9ad/783b5f74-78ef-4d8b-9d22-959b8b9ffcc6_rw_1920.jpg?h=5ea862595f6e3a38d2e1cd25555cc284)
![](https://cdn.myportfolio.com/702be739-5925-4bf2-9e56-9f4c85aee9ad/7b18ae3a-d877-4ba7-803c-86d07edd2255_rw_1920.jpg?h=264086cf58d67c8548b93dcd5fb01116)
![](https://cdn.myportfolio.com/702be739-5925-4bf2-9e56-9f4c85aee9ad/0e94fbf4-a894-4b46-a393-8e29e1caca6c_rw_1920.jpg?h=284923e42f6133a6d49052f3ea126aaf)